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Creative Brief

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It's not easy to produce groundbreaking creative work when you have deadlines looming. Unfortunately, tight schedules and limited resources are a fact of life in all modern agencies and creative departments.

To give yourself the best possible chance of a great finished product, you should make use of one of the most time-tested weapons in the creative arsenal: The creative brief.

The essential template for briefing-in a creative project

A good creative brief exists to inform a project team of all the important details of the work to be completed. The briefing document gives your client the opportunity to outline the deliverables, scope, timing and budget for the project. They can add in additional detail depending on the nature of the work to be completed. For example you may ask them to include references to similar work that they admire, a more detailed breakdown of the target audience or provide other constraints to help you and your team to focus your efforts more effectively.

We've gone ahead and pre-populated this creative brief template with an example project to give you an idea of what to include. Interested in other creative brief examples? Check out these design brief, advertising brief, event brief and interior design brief templates.

Sharing and collaboration is simple in Milanote. Once you've completed your own creative brief template, you can share a link to the board directly with clients.

Why use a Milanote template?

Milanote's public template browser allows immediate access to high-quality pre-formatted boards from expert contributors that help you and your team get started faster.

  • Create your own private templates to share with colleagues and speed up common tasks and processes.
  • Collect all of your requirements in one place—all your notes, ideas and research side by side.
  • Create boards within boards to add as many levels of hierarchy as your project requires.
  • Export your boards to linear or layout PDFs, or simply invite clients and stakeholders to collaborate in boards directly.
  • Access Milanote across all of your devices through a web browser (native apps coming soon).
  • Feel safe—Milanote is a secure and private place for your all of your creative projects.
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