A carefully produced video creative brief is the foundation for a successful filming project. Its job is to provide structure, guidance and direction to your work. Whether it's a motion design piece, an advertising spot or a marketing video, this creative brief template is the ideal starting point.
When gathering information from a client, you should start by documenting the most important objectives. You can also add information around key features and messages, important shots, and anything else that might be useful to the production team.