Behind every iconic logo design is a clear brief. Communicating the vision and direction for a logo ensures clarity while empowering the designer to apply their skills and creativity.
An effective logo design brief will include an overview of your brand, description of the project, goals, target audience, competitors, style preferences, deliverables, budget, project timing, examples of existing design work, and finally, guidance on what to avoid.
Milanote helps you share the brief with a client or team and create a helpful point of reference for everyone involved in the project.
This template is part of our guide on How to plan a logo design project.