Media Planning Brief Template

Media Planning Brief Template, within the Milanote app

Create an effective media planning brief

Create a foundation for a successful campaign with a media planning brief. It's an effective way to create structure, outline objectives and determine the how, when, where, and why you will share media content.

A typical media planning brief should include background information, objectives, target audience, key dates, budget, marketing challenges, examples of existing media outreach or clippings, and finally, guidance on what to avoid.

Milanote helps you share a brief with an agency or client to answer questions and summarise your vision so you can get the ball rolling on your media efforts.

This template is part of the Agencies collection.

  • Explore ideas
  • Organize visually
  • Share with your team & clients
  • Gather feedback
  • Export to PDF
image everything one place@2x

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

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Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

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Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

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Start your Media Planning Brief

The perfect template to structure your media plan