Communicate a clear purpose and direction for your brand strategy with a succinct brief. It's an effective way to get a sense of the bigger picture and bring together research, objectives and keep a team aligned to a vision.
A typical strategy brief will detail the brand story, value proposition map, objectives, research, brand persona, buyer journey, key competitors, and any specific deliverables, budget and project timing.
Milanote helps you share concepts early on and collect suggestions and feedback from a team or client. Read our guide on writing inspiring creative briefs to master this skill.
This template is part of the Graphic Designers collection.