Advertising Brief Template

Advertising Brief Template, within the Milanote app

Set the direction for your next campaign

A carefully written creative brief is the foundation for all great advertising campaigns. Its job is to challenge creative teams to bring a single-minded proposition or key message to life in a novel and interesting way.

When gathering information from a client, you should start by documenting the most important business and communication objectives. After that, your focus is on crafting a single-minded proposition that distills all your research and insights into a single idea that seeks to solve a problem. Make it short, surprising, and help your creative team to see ideas immediately.

Read our guide on writing creative briefs to master this skill.

  • Set the vision & strategy
  • Organize requirements
  • Share with your team & clients
  • Gather feedback
  • The perfect start for every project
image everything one place@2x

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

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Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Moodboard collaboration

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

Organize all aspects of your agency in one place.

Agency Hub Template
Agency Hub Template, within the Milanote app

Organize all aspects of your campaign in one place.

Campaign Project Plan Template
Campaign Project Plan Template, within the Milanote app

Explore the design direction for your next creative project.

Design Exploration Template
Design Exploration Template, within the Milanote app

Organize your entire shoot in one place

Photoshoot Plan Template
Photoshoot Plan Template, within the Milanote app

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Start your Brief

Set the direction for your next advertising campaign.