Create a foundation for a successful social media campaign with a clear brief. It's an effective way to create structure, outline objectives and determine the how, when, where, and why you will utilize social media to engage with your audience.
Be it with a goal to grow a community or generate leads, a typical social media campaign brief should include an overview of your brand story, objectives, tone of voice, current social media efforts or previous campaigns, target audience, preferred social media channels, deliverables, budget and project timing.
Milanote helps you share the brief with a client or team and create a point of reference for everyone involved in the campaign. Read our guide on writing inspiring creative briefs to master this skill.
This template is part of the Marketers collection.
