9 Essential Brand Strategy Templates

This is the hub for your project. One place for your team to collaborate on research, thinking and ideas. There's a collection of professional templates and you can customize it to suit your project. Use it as a team, in client workshops during the discovery phase or remotely.

A good brief is the foundation to every successful brand strategy project. It's where you set the goals, background, target audience and more that provide the design team with all the ingredients to do their best creative work.

The Brand Positioning Map template (or Competitive Landscape) is perfect for identifying your opportunity in the market. It's a simple way to ensure your brand will stand out against your competitors when designing a new logo or rebranding your company.

When creating a new brand or re-branding a company, it's crucial to have a crystal clear picture of the customer. Building a customer persona helps your design team understand the people they're designing for. Use this template to map out your customer's goals, background and pain-points so you can design a brand that naturally appeals to them.

Is your brand cheeky and bold? Or rational and mature? This is where you define the personality of your brand—as if it was a character. Your brand personality is a set of adjectives that describes how you want to be viewed by your audience. It will help you answer questions like; does this color palette fit with our brand personality? Or, is this tone of voice too quirky for our brand?

How well do you understand the market you're designing for? The Market Research template is the perfect way build a complete picture of your industry and audience. Use it to collect insights about the competitors, customer research, trends and more in one place.

Creating a brand name from scratch can feel like a daunting task. You're required to pick one or two words that perfectly represent a company and appeal to its target audience. No pressure! Luckily, there's a process (and a template) that brand strategists use to come up with unique, creative names. Whether you're naming a company or a new product line, the steps involved are the same.

Before you begin designing your new brand, it's important that everyone involved agrees on the visual style. A moodboard lets you explore different directions in minutes. This template contains placeholders for images, video, color swatches and notes. Just drag and drop your content onto the board to create a beautiful, sharable moodboard and save hours once you get into the design phase.

Before you kick off a company rebrand, it's important to know how the existing brand is performing. Which brand elements should you keep, and which ones go in the trash? A brand audit (or brand analysis) is the perfect technique to analyze your brand in its current form. You can use the Brand Audit template to quickly assess your target audience, position in the market, logo and visual assets, values, messaging and more.