Logo Moodboard Template

Logo Moodboard Template, within the Milanote app

Set the visual direction for your logo design

Explore the creative direction for your logo (or brand) with a moodboard. A logo is often your first chance to make a great impression, making a moodboard an effective way to gather inspiration, brainstorm, and set a clear vision from the beginning of the design process.

Simply drag in color palettes, reference imagery, typography, patterns and links from the web to experiment with visuals and arrange ideas on the free-form canvas. Milanote helps you communicate the look and feel for a logo design so you can collect client feedback, suggestions and revisions with ease.

This template is part of our guide on How to plan a logo design project.

  • Explore ideas
  • Organize visually
  • Share with your team & clients
  • Gather feedback
  • Export to PDF

How to make a logo mood board

Whether you’re a designer, creative director or a client, follow this step-by-step guide to learn the modern process of creating a brand moodboard for your project in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Moodboard template contains beautifully composed placeholders for images, video, color swatches and notes. Just drag and drop your content onto the board to create a moodboard in minutes.

Logo design moodboard template step01
How to do this in Milanote
  1. Create a new board for your moodboard.

    Create a new board

    Drag a board out from the toolbar. Give it a name, then double click to open it.

  2. Choose the Logo Moodboard template.

    Choose a template

    Each new board gives you the option to start with a beautiful template.

2. Collect existing material

Now that you've chosen a moodboard template, start adding any existing material you have—This might include client references, positioning statements, tag-lines or any other parts of the logo brief that will inspire you. Just drag and drop them onto your board.

Logo design moodboard template step02
How to do this in Milanote
  1. Drag files from your computer.

    Upload a file or document

    Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Add inspiring imagery

The imagery you choose to include in your moodboard can have big influence on the look and feel of your project, so choose carefully! These images can define things like tone, personality and color. Use Milanote's built-in image library, draw from your own bookmarks or search for visual inspiration from around the web.

Logo design moodboard template step03
How to do this in Milanote
  1. Use the built-in image library.

    Use the built-in image library

    Search over 3 million beautiful, free photos then drag images straight onto your board. Powered by Pexels.

  2. Install the Milanote Web Clipper

  3. Save images from other websites straight to your board.

    Save content from the web

    With the Web Clipper installed, roll over an image (or highlight text), click Save, then choose the destination in Milanote. Return to your board and find the content in the "Unsorted" column on the right.

4. Add color & fonts

How you use color and fonts can have a huge impact on your logo. Both elements contribute to your brand mark being recognizable and memorably. Color especially can be a great way to express a particular feel, style or energy. As painter Johannes Itten said, “Color is life.”

This is also the perfect time to start collecting inspiring fonts that communicate the personality you'd like to create for the brand.

Logo design moodboard template step04
How to do this in Milanote
  1. Add a color swatch to a board.

    Add a color swatch

    Drag a Color Swatch card onto your board from the left-hand toolbar. Double-click the swatch to choose a different color.

5. Refine the layout

Once you have all your inspiration in one place, start refining your ideas to create the perfect composition. Begin by exploring layout and introducing hierarchy. Place a key element to anchor your board, and change the size and position of the remaining elements to indicate their importance and relationships to one another.

Logo design moodboard template step06
How to do this in Milanote
  1. Resize your images to add hierarchy.

    Resize images

    Drag the corner of an image to resize it. Double-click the corner to return it to its original size.

  2. Crop images.

    Crop images

    Double-click an image and press edit to crop or rotate it.

6. Share your moodboard

Now is the perfect time to share the moodboard with your team or client. Encourage them to add feedback and build on your ideas. It's important that everyone agrees on the general visual direction at the moodboard stage. It lets you begin the design phase confident that you're on the right track.

Logo design moodboard template step07
How to do this in Milanote
  1. Invite someone else to edit to your board.

    Invite editors to your board

    Open the "Share" menu from the title bar of your board. Add email addresses of the people you'd like to collaborate with—they'll receive an invitation via email.

  2. Collaborate in real time.

    Collaborate in real time

    When multiple people on your team edit a board at once you'll see their updates appear in real-time.

Start your Logo Moodboard

Visualize the style for your logo design