Before you kick off a company rebrand, it's important to know how the existing brand is performing. Which brand elements should you keep, and which ones go in the trash?
A brand audit (or brand analysis) is the perfect technique to analyze your brand in its current form. You can use the Brand Audit template to quickly assess your target audience, position in the market, logo and visual assets, values, messaging and more.
In Milanote, your Brand Audit can be much more than a static document. You can add text, images, video, sketches and more to bring your work to life. When you're done, share it with your team or client so they can add their comments and get a clear picture of the brand before kicking off a redesign.