Brand Personality Template

Brand Personality Template, within the Milanote app

Describe your brand as if it was a character.

Is your brand cheeky and bold? Or rational and mature? This is where you define the personality of your brand—as if it was a character.

Your brand personality is a set of adjectives that describes how you want to be viewed by your audience. It will become an important reference when developing a brand name and visual style. It will help you answer questions like; does this color palette fit with our brand personality? Or, is this tone of voice too quirky for our brand?

Start with the characteristics defined in the Brand Personality template and update it to fit your brand. Then, define where you sit on each scale. It's best to do this exercize as a group. Everyone will have an opinion. Add comments to the board and debate each adjective until you have a unique brand personality that suits your audience and stands apart from your competitors.

  • Add notes, images, video & more
  • Organize visually
  • Share with your team
  • Gather feedback
  • Export to PDF
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Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

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Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

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Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

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Start defining your brand personality

Describe your brand as if it was a character.