Is your brand cheeky and bold? Or rational and mature? This is where you define the personality of your brand—as if it was a character.
Your brand personality is a set of adjectives that describes how you want to be viewed by your audience. It will become an important reference when developing a brand name and visual style. It will help you answer questions like; does this color palette fit with our brand personality? Or, is this tone of voice too quirky for our brand?
Start with the characteristics defined in the Brand Personality template and update it to fit your brand. Then, define where you sit on each scale. It's best to do this exercize as a group. Everyone will have an opinion. Add comments to the board and debate each adjective until you have a unique brand personality that suits your audience and stands apart from your competitors.