The Brand Positioning Map template is perfect for identifying your opportunity in the market. It's a simple way to ensure your brand will stand out against your competitors when designing a new logo or rebranding your company.
Start by adding the logos or names of the other companies in your market. Then define which part of the market you'd like to own. You'll start to uncover ways you can differentiate yourself. If you're designing a new logo for your company, this will let you see which styles, colors and fonts your competitors use and ensure that you visually standout from the pack.
Milanote's drag-and-drop interface allows you to arrange, notes, images, links, files, videos and tasks on an infinite virtual canvas. When you're finished your brand positioning map, invite your team or client to collaborate and build on your ideas.
This template is part of our guide on How to plan a logo design project.