Brand Positioning Map Template

Brand Positioning Map Template, within the Milanote app

Map out your competitors

The Brand Positioning Map template is perfect for identifying your opportunity in the market. It's a simple way to ensure your brand will stand out against your competitors when designing a new logo or rebranding your company.

Start by adding the logos or names of the other companies in your market. Then define which part of the market you'd like to own. You'll start to uncover ways you can differentiate yourself. If you're designing a new logo for your company, this will let you see which styles, colors and fonts your competitors use and ensure that you visually standout from the pack.

Milanote's drag-and-drop interface allows you to arrange, notes, images, links, files, videos and tasks on an infinite virtual canvas. When you're finished your brand positioning map, invite your team or client to collaborate and build on your ideas.

This template is part of our guide on How to plan a logo design project.

  • Map out competitor brands
  • Organize visually
  • Share with your team
  • Gather feedback
  • Export to PDF
image everything one place@2x

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

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Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Moodboard collaboration

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

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Map out your competitors

Identify your place in the market