Value Proposition Canvas Template

Define the value of your product

Using the value proposition canvas will help you ensure that your product or service is positioned around what the customer values and needs. This model was originally developed by Alexander Osterwalder.

The canvas is composed of two sides—the customer canvas (detailing jobs to be done, and gains and pains) and the product canvas (detailing product features, and gain creators and pain relievers).

Using this template to understand your customers’ preferences, biases and thoughts, will help you to find new ways to delight them and grow your business.

Explore ideas
Organize visually
Share with your team
Gather feedback
Export to PDF

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.