Motion Design Brainstorming Template

Motion Design Brainstorming Template, within the Milanote app

Dream up new ideas for your project

Brainstorming is a classic creative technique for generating new ideas quickly. You can use it to explore animation styles, create new characters, locations, or even the visual style you're after. It’s best thought of as a way to light up your imagination.

This template and the steps below will help you turn your initial idea or concept into something real. Online brainstorming means you can invite others to contribute ideas too—wherever they're located.

This template is part of our guide on How to plan a motion design project.

  • Explore ideas
  • Organize visually
  • Collaborate in real-time
  • Gather feedback
  • Export to PDF

How to use this template

Whether you’re a motion designer, creative director, or client, follow this step-by-step guide to learn the modern process of brainstorming ideas in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Motion Design Brainstorming template contains empty notes for your ideas and themes, placeholders for images, video and links.

How to do this in Milanote
  1. Create a new board for your brainstorm.

    Create a new board

    Drag a board out from the toolbar. Give it a name, then double click to open it.

  2. Choose the Brainstorming template.

    Choose a template 

    Each new board gives you the options to start with a beautiful template.

2. Write the central topic of your project

What's the idea or key message your want to communicate through your project? This is your starting point. It might be just a rough idea at the moment or a topic that you want to explore, but this process will help you see how far you can take it. Add a note that describes your topic in 1 to 2 sentences to get started.

How to do this in Milanote
  1. Add a note to describe the topic of your project.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left-hand toolbar.

3. Add the key themes

Next, write out the themes related to your idea. Some starting themes could be characters, key messages, styles, or aesthetics but there are no rules about how you do it.

How to do this in Milanote
  1. Type the key themes into the group titles.

4. Add as many ideas as you can

Now it's time to get creative. Start adding any ideas that relate to your initial concept or themes. Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

How to do this in Milanote
  1. Add a note for each idea.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left-hand toolbar.

5. Add inspiring imagery, motion & sound

Sometimes it's easier to communicate an idea with an image or video, especially if it's a mood or style you're trying to express. Gather reference imagery, videos, and sound and add them into the mix. These can become the foundation for a moodboard as your motion graphics project evolves.

How to do this in Milanote
  1. Use the built-in image library.

    Use the built-in image library

    Search over 500,000 beautiful photos powered by Unsplash then drag images straight onto your board.

  2. Upload images to your board.

    Upload a file or document  

    Click the "Upload file" button or just drag a file onto your board. You can add images, logos, documents, videos, audio, and much more.

6. Evaluate your ideas

Now’s the time for critique. Run through the ideas again, this time critically evaluating them against the original concept.

Ask each person to choose their favourite ideas and explain why. Be prepared to share your thinking and welcome suggestions and improvements. Encourage constructive debate. If an idea isn't dramatically improving the story, put it aside. You can always return to it later.

How to do this in Milanote
  1. Start a comment thread.

    Start a comment thread

    Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

  2. Mention teammates to get their attention.

    Mention teammates to get their attention

    Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

You're done!

Now that your brainstorming session is complete, you have a strong foundation for your motion design project! Remember, just as creativity and inspiration are constantly evolving, so are ideas. Come back and add to the brainstorm when inspiration strikes.

Start Brainstorming

Turn an initial idea into something amazing.