Developing a moodboard to set the visual direction
An early and critical step in the motion design process is the moodboard. To define your visual style we typically assemble a collage of images, video, colors and fonts that will define the direction of a piece.
In this video you’ll learn:
- Why you should use moodboards for motion graphics projects
- The different directions a moodboard can take
- A guide on how to create your own moodboard
Using style frames to convey the finished look
A style frame is meant to convey the finished look of an animation to clients or teams so that everyone knows the specific visual direction. We want to go through this step before we begin actual animation because it can be hard to change course later on.
In this video you'll learn:
- How to choose which frames to present
- How to present style frames to clients
- How to work with feedback and alternate directions
Creating the storyboard
The storyboard is an essential part of the motion design process. It is where we begin to really convey the visual narrative of the final piece. Choosing angles, shots, compositions and movement at this stage will show us the way forward into production.
In this video you'll learn:
- How to begin your storyboard
- Tips for improving your process and refining the storyboard
- Organizing and presenting a storyboard
Making the final animation
How do we go from beautiful storyboards to actual motion design or animation? In this step we'll see how each stage of the pre-production process (moodboard, style frames, storyboard) all come together to guide our final animation.
In this video you'll learn:
- How to transition from static storyboards to finished animation
- Tips for organizing your animation for an efficient production
- Working from broad movements to specific details
