Empathy Map Template

Empathy Map Template, within the Milanote app

Develop a deeper insight into your customer

An empathy map is a technique you can use to develop a better understanding of your target audience or customer segment. It allows you to put yourself in the shoes of your customer and see things from a new perspective.

Start by putting your customer at the centre of the diagram. Then use this template to write down how your customer thinks & feels about your product or service, how they see their environment, what they are saying about your product, and the things they're hearing.

Finally, you'll want to summarise the pain points to using your product or service, as well as what they have to gain. The outcome will be a clearer view of your end user - which you can then share with your team for their feedback and comments.

  • Explore ideas
  • Organize visually
  • Share with your team
  • Gather feedback
  • Export to PDF

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

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