Creating a customer journey map can help you to design better products and services. By drilling down into the pain points and frustrations during a customer's experience, you can quickly identify what needs to change, and brainstorm possible solutions.
By undertaking the mapping process, you can learn about the weaknesses in a customer's experience and ultimately propose a better solution.
A customer journey map can be completed at a macro level to the entire experience with your client's organisation, or focus in on a particular feature of a single product or service. By drilling down into the pain points and frustrations during a customer's experience, you can quickly identify what needs to change, and brainstorm possible solutions.
