Market Research Brief Template

Understand your market better with research

The goal of any marketing research brief is to define the objectives in a way that a researcher can confidently build an appropriate study. This clarity will then lead to the 'right' research method used and consequent insights uncovered.

A typical brief should include background information, objectives of the research, details on the product/service being studied, who the target market is, key dates, budget information, and access to any past research. Read our guide on writing inspiring creative briefs to learn more.

This template is part of the Marketers collection.

Set the vision & strategy
Organize requirements
Share with your team & clients
Gather feedback
Download as PDF or Word

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.