Market Research Brief Template

Market Research Brief Template, within the Milanote app

Understand your market better with research

The goal of any marketing research brief is to define the objectives in a way that a researcher can confidently build an appropriate study. This clarity will then lead to the 'right' research method used and consequent insights uncovered.

A typical brief should include background information, objectives of the research, details on the product/service being studied, who the target market is, key dates, budget information, and access to any past research. Read our guide on writing inspiring creative briefs to learn more.

This template is part of the Marketers collection.

  • Set the vision & strategy
  • Organize requirements
  • Share with your team & clients
  • Gather feedback
  • Download as PDF or Word
image everything one place@2x

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

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Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Moodboard collaboration

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

Organize all aspects of your marketing in one place.

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Start your brief

Set the direction for your next market research project.