The goal of any marketing research brief is to define the objectives in a way that a researcher can confidently build an appropriate study. This clarity will then lead to the 'right' research method used and consequent insights uncovered.
A typical brief should include background information, objectives of the research, details on the product/service being studied, who the target market is, key dates, budget information, and access to any past research. Read our guide on writing inspiring creative briefs to learn more.
This template is part of the Marketers collection.