Porter's Five Forces Template

Porter's Five Forces Template, within the Milanote app

Determine the attractiveness of your industry

Porter's five forces is a model for analysing the driving forces underpinning an industry to determine its attractiveness. The model is named after prominent Harvard Business School professor and author Michael E. Porter.

Use this template to map out the 5 key competitive forces facing your industry - including the threats of new entrants, the power of existing suppliers, the competitive rivalries that exist, the power of customers, and finally the threat of substitutes.

The outcome will be a clearer understanding of the attractiveness and profitability of the industry you operate in - which you can then share with your team for their feedback and comments.

  • Explore ideas
  • Organize visually
  • Share with your team
  • Gather feedback
  • Export to PDF
Collect everything in one place

Collect everything in one place

Milanote is the visual way to collect everything that powers your creative work. Simple text editing & task management helps you organize your thoughts and plans. Upload images, video, files and more.

Organize visually

Organize visually

Milanote's flexible drag and drop interface lets you arrange things in whatever way makes sense to you. Break out of linear documents and see your research, ideas and plans side-by-side.

Moodboard collaboration

Collaborate with your team

Milanote boards can be a private place to think, or a shared workspace for collaboration—you're in total control of who sees what. Instantly see your team's changes, leave comments, and never miss a thing with smart notifications and alerts.

Define your ideal audience segments.

Target Audience Template
Target Audience Template, within the Milanote app

Identify the touchpoints in your customer journey.

Customer Journey Map Template
Customer Journey Map Template, within the Milanote app

Map out your industry landscape.

Competitor Landscape Template
Competitor Landscape Template, within the Milanote app

Creative professionals from these companies use Milanote

Start your Five Forces

Model the driving forces underpinning your industry.