Porter's five forces is a model for analysing the driving forces underpinning an industry to determine its attractiveness. The model is named after prominent Harvard Business School professor and author Michael E. Porter.
Use this template to map out the 5 key competitive forces facing your industry - including the threats of new entrants, the power of existing suppliers, the competitive rivalries that exist, the power of customers, and finally the threat of substitutes.
The outcome will be a clearer understanding of the attractiveness and profitability of the industry you operate in - which you can then share with your team for their feedback and comments.
