AARRR Metrics Template

Visualise your metrics with the AARRR framework

Using the AARRR framework (pirate metrics) will help you visualize the health of your startup, and identify where to focus next. The model was developed by entrepreneur and investor Dave McClure.

The framework represents Acquisition, Activation, Retention, Referrals and Revenue. Using this template to visualise how your startup is performing in each area side by side will make it easier to evaluate which part of the funnel you should focus on next.

It's the perfect way to provide you and your team and investors a clear picture of the health of your startup, and what initiatives you plan to undertake to improve each stage.

This template is part of the Startups collection.

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