Logo Brainstorming Template

The Brainstorming template contains empty notes for your ideas and themes, placeholders for images, video and sketches.

What's the brand or company you're designing a logo for? Add a short note that describes the project so everyone can reference it as you're generating ideas. It might be a simple description of the brand, its values or personality. Add even more context by linking back to the Logo Brief you wrote at the start of your project.

Next, write out the themes you want to explore. Some starting themes could be typography, color style, or brand personality but there are no rules about how you do it.

Now it's time to get creative. Start adding any ideas that relate to the brand. Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve.

Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

Often the best way to communicate an idea clearly is with an image, especially if it's a mood or style you're trying to convey. Gather photos from your phone or find reference images online and add them to the mix. These images can be repurposed later when you're creating a moodboard.

Designers often sketch 20+ possible ideas for the logo before picking a few directions. This is your opportunity to go wild. Explore different letterforms and symbols that could work. Is there a shape that communicates the product or service your client provides?

You don't have to be a world class illustrator to sketch ideas either, just focus on producing as many as you can—the polish will come later.

Now it's time to take off your creative hat and review the ideas through a critical lens. This is the perfect opportunity to ensure everything you've added ties back to your original Logo Brief.

Ask each person to choose their favorite ideas and explain why. Be prepared to share your thinking and welcome suggestions and improvements. Encourage constructive debate. If an idea isn't dramatically improving things, put it aside. You can always return to it later.