Logo Brainstorming Template

Logo Brainstorming Template, within the Milanote app

Generate ideas & sketches for a logo

Brainstorming is a classic creative technique for generating a variety of new ideas in a short amount of time. It's a great way to take an initial concept and turn it into a unique creative vision. You can use it to help dream up new styles, explore color combinations, or as a sketchbook for logo ideas.

Brainstorming is no longer confined to just sticky notes either. With online tools, your ideas can be communicated as notes, images, video, or sketches.

This template and the steps below will help you explore new ideas through notes, images, video and sketches to create a clear direction for a logo. Online brainstorming means you can invite others to contribute ideas wherever they're located.

This template is part of our guide on How to plan a logo design project.

  • Explore ideas
  • Organize visually
  • Collaborate in real-time
  • Gather feedback
  • Export to PDF

How to use this template

Whether you’re a designer, creative director, or client, follow this step-by-step guide to learn the modern process of brainstorming logo ideas in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Brainstorming template contains empty notes for your ideas and themes, placeholders for images, video and sketches.

Logo Design Brainstorming Empty Template
How to do this in Milanote
  1. Create a new board for your brainstorm.

    Create a new board

    Drag a board out from the toolbar. Give it a name, then double click to open it.

  2. Choose the Logo Brainstorming template.

    Choose a template

    Each new board gives you the option to start with a beautiful template.

2. Write an overview of the project

What's the brand or company you're designing a logo for? Add a short note that describes the project so everyone can reference it as you're generating ideas. It might be a simple description of the brand, its values or personality. Add even more context by linking back to the Logo Brief you wrote at the start of your project.

Logo Design Brainstorming Template Step 02
How to do this in Milanote
  1. Add a note to describe the concept or brand.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

3. Add the key themes

Next, write out the themes you want to explore. Some starting themes could be typography, color style, or brand personality but there are no rules about how you do it.

Logo Design Brainstorming Template Step 03
How to do this in Milanote
  1. Type the key themes into the group titles.

4. Add as many ideas as you can

Now it's time to get creative. Start adding any ideas that relate to the brand. Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve.

Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

Logo Design Brainstorming Template Step 04
How to do this in Milanote
  1. Add a note for each idea.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

5. Add inspiring images

Often the best way to communicate an idea clearly is with an image, especially if it's a mood or style you're trying to convey. Gather photos from your phone or find reference images online and add them to the mix. These images can be repurposed later when you're creating a moodboard.

Logo Design Brainstorming Template Step 05
How to do this in Milanote
  1. Use the built-in image library.

    Use the built-in image library

    Search over 3 million beautiful, free photos then drag images straight onto your board. Powered by Pexels.

  2. Upload images to your board.

    Upload a file or document

    Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

6. Sketch ideas

Designers often sketch 20+ possible ideas for the logo before picking a few directions. This is your opportunity to go wild. Explore different letterforms and symbols that could work. Is there a shape that communicates the product or service your client provides?

You don't have to be a world class illustrator to sketch ideas either, just focus on producing as many as you can—the polish will come later.

Logo Design Brainstorming Template Step 06
How to do this in Milanote
  1. Use the Drawing feature in the left-hand toolbar

7. Evaluate your ideas

Now it's time to take off your creative hat and review the ideas through a critical lens. This is the perfect opportunity to ensure everything you've added ties back to your original Logo Brief.

Ask each person to choose their favorite ideas and explain why. Be prepared to share your thinking and welcome suggestions and improvements. Encourage constructive debate. If an idea isn't dramatically improving things, put it aside. You can always return to it later.

Logo Design Brainstorming Template Step 07
How to do this in Milanote
  1. Start a comment thread.

    Start a comment thread

    Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

  2. Mention teammates to get their attention.

    Mention teammates to get their attention

    Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

You're done!

Now that your brainstorming session is complete you have some exciting new directions to explore for your logo design. Remember, creativity and inspiration are constantly evolving. Come back and add to the brainstorm when inspiration strikes.

Start Brainstorming

Generate ideas & sketches for a logo.