Brainstorm & sketch unique logo ideas in Milanote

logo brainstorm example

Follow this step-by-step guide to learn the modern process of brainstorming in Milanote, a free tool used by top creatives.

logo brainstorm example

How to brainstorm logo ideas in 7 easy steps

Brainstorming is a classic creative technique for generating new ideas. It's a great way to take an initial concept and turn it into a unique creative vision. You can use it to help dream up new styles, explore color combinations, or as a sketchbook for logo ideas.

Brainstorming is no longer confined to just sticky notes either. With online tools, your ideas can be communicated as notes, images, video, or even sound.

In this guide, you'll learn the modern approach to brainstorming using Milanote. Remember, the creative process is non-linear, so you may find yourself moving back and forth between the steps as you go.

1. Start with an overview of the project

What's the brand or company you're designing a logo for? Add a short note that describes the project so everyone can reference it as you're generating ideas. It might be a simple description of the brand, its values or personality. Add even more context by linking back to the Logo Brief you wrote at the start of your project

logo brainstorm guide step 1
How to do this in Milanote
  1. Create a new board for your brainstorming exercise.

    Create a new board

    Drag a board out from the toolbar. Give it a name, then double click to open it.

  2. Add a note to describe the concept or brand.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

2. Invite others to collaborate

Next, invite others to brainstorm with you. If you're in a team, you might invite other designers or your client. Often, it's the mix of perspectives that leads to unique ideas. Brainstorming online means they can contribute from anywhere. It helps to send access to the board ahead of time so everyone can become familiar with it before you start.

logo brainstorm guide step 2
How to do this in Milanote
  1. Invite others to add their ideas.

    Invite editors to your board

    Open the "Share" menu from the title bar of your board. Add email addresses of the people you'd like to collaborate with—they'll receive an invitation via email.

3. Generate lots of ideas

Now it's time to get creative. Start adding any ideas that relate to the brand. Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve.

Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

logo brainstorm guide step 3
How to do this in Milanote
  1. Add a note for each idea.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

Pro tip:

Don't allow killer phrases like “it’s too expensive, it’s too hard” to derail the brainstorm or judge ideas too quickly. As Alex Osborn said, “It is easier to tone down a wild idea than to think up a new one.”

4. Add inspiring images

Often the best way to communicate an idea clearly is with an image, especially if it's a mood or style you're trying to convey. Gather photos from your phone or find reference images online and add them to the mix. These images can be repurposed later when you're creating a moodboard.

logo brainstorm guide step 4
How to do this in Milanote
  1. Use the built-in image library.

    Use the built-in image library

    Search over 3 million beautiful, free photos then drag images straight onto your board. Powered by Pexels.

  2. Drag images from your computer onto the board.

    Upload a file or document

    Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

5. Sketch ideas

Designers often sketch 20+ possible ideas for the logo before picking a few directions. This is your opportunity to go wild. Explore different letterforms and symbols that could work. Is there a shape that communicates the product or service your client provides?

You don't have to be a world class illustrator to sketch ideas either, just focus on producing as many as you can—the polish will come later.

logo brainstorm guide step 6
How to do this in Milanote
  1. Use the Drawing feature in the left-hand toolbar

6. Evaluate your ideas

Now it's time to take off your creative hat and review the ideas through a critical lens. This is the perfect opportunity to ensure everything you've added ties back to your original Logo Brief.

Ask each person to choose their favorite ideas and explain why. Be prepared to share your thinking and welcome suggestions and improvements. Encourage constructive debate. If an idea isn't dramatically improving things, put it aside. You can always return to it later.

logo brainstorm guide step 7
How to do this in Milanote
  1. Start a comment thread.

    Start a comment thread

    Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

  2. Mention teammates to get their attention.

    Mention teammates to get their attention

    Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

7. Finally, group your ideas into themes

Once you've selected the strongest ideas, it's time to sort them into groups and connect the dots. This allows you to uncover patterns or similarities in your thinking. Add a title that describes each group of ideas. When you've finished grouping, you're left with the key themes that will guide your project.

logo brainstorm guide step 8
How to do this in Milanote
  1. Drag content to create groups of similar ideas

    Drag a column onto your board

    Name it, then drag any relevant notes, images or boards into your column to stay organized.

You're done!

Now that your brainstorming session is complete you have some exciting new directions to explore for your logo design. Remember, creativity and inspiration are constantly evolving. Come back and add to the brainstorm when inspiration strikes.

If you're just starting a new logo design project right now, use the free template below or read our full guide on How to plan a logo design project.

Start Brainstorming

Get started for free with Milanote's easy to use brainstorming template.