Website Content Template

The Website Content template is filled with easy-to-use placeholders for text, images and sketches so you can start maping out your content in minutes.

We're going to tackle the content plan one page at a time. So pick a page on your website and try to define its purpose. Why does this page exist? What problem is it solving? What does it need to communicate? This simple exercize will lay the foundation for the content, tone and imagery on this page.

Now that you have a clear goal for the page, start putting it into words. Create an engaging headline and introduction that help your readers know they're in the right place. This will set the scene for all the content and imagery on this page.

Next, begin adding ideas for the detailed content that might appear on this page. It doesn't have to be the final copy but it will give everyone a feel for what you're aiming for. Think about the key messages you want to communicate, sub-titles and even SEO keywords you need to include. Don't worry about the structure of it yet—just get it out of your head!

If you have a picture in your head of head of how the page could be structured, grab a pen and sketch it out. Even if it's just some boxes and arrows, it's a great way to figure out which messages are more important than others. A simple sketch is also a useful reference for the developers who will need to build the website.

Next, think about the images that would suit this page. Again, these don't have to be the final images, but they'll help bring it to life. You can use images from the web or open Milanote's built-in image library to quickly find inspiring examples.

Whether you're working on a client project or collaborating with a team it can be helpful to bounce ideas off other people. As writer Louisa May Alcott said, "It takes two flints to make a fire."

A collaborative content plan is especially helpful for this step as you can easily connect and work together online. Bringing everyone onto the same page (figuratively and literally!) in real-time allows you to collaborate on copy, images and layout allowing you to create a coherent and engaging website.