Logo Design Project Plan Template

The Logo Design Plan template is the central hub for your project. It includes the key parts of every logo design plan: The brief, your ideas, research, moodboards and concepts. There are also checklists for your workflow so you can stay organized and have everything in one easy-to-access place.

It’s crucial to set a strong foundation from the start. A clear, inspiring, and informative brief provides the structure and direction for designers to do their best work. Logo Design briefs typically include information about the brand/client, goals, specific deliverables, visual references, target audience, and important dates.

Fill in the placeholder cards in the Brief template. Start by adding some background on your client and the project. Then, list the goals, deliverables and important dates. Finally, describe the target audience—the people you hope to appeal to with your logo design.

Once you’ve made any final tweaks, it’s time to share the completed brief with the your team and client so everyone's is on the same page form the beginning.

When a new logo design project kicks off, you'll be bursting with ideas. Now is the perfect time to go wild and explore as many different options as you can. And brainstorming is the perfect way to do it!

Brainstorming is a classic creative technique for generating new ideas quickly. You can use it to help dream up new styles, explore color combinations, or as a sketchbook for logo ideas. It’s best thought of as a way to light up our imagination.

Start by writing a short note that describes the project so everyone can reference it as they're generating ideas. Next, spend 5 minutes adding as many ideas as you can. Your ideas can take any form—notes, sketches, images, even video!

Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve. Finish by sorting the best ideas into groups. This gives you a strong foundation for your logo design.

During brainstorming, you imagined the different parts of your project. It's time to start exploring some visual directions with a moodboard. Moodboards can help you visualize any aspect of your project. They can be literal and practical (featuring fonts, color schemes and images that you actually plan to use in the final design) or they can be more about exploring tone and mood. You can create a moodboard for each of these separately or mix them all into one board. There are no strict rules.

Drag in images from your computer and drop them onto the image placeholders on your moodboard. Then, use the built-in image library to add inspirational references. Finally, move and crop your images to communicate the style you're trying to achieve.

When you've designed 2 or 3 concepts, it's time to present them to your team and client. How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few examples of the logo in different environments. Next, include some written notes about each concept. This will help explain your ideas and keep everything in context.

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects.