The tool for writing a creative brief

Organize every aspect of your creative brief in one place. Start with a template or create your own.

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What is a creative brief and why should I create one?

A creative brief typically includes all the important details of the work to be completed. The depth of information will ultimately depend on the nature of the creative project being completed. What's important is that the creative team responding to the brief has all the information, audience insights, and objectives clearly defined so that their creative response to the brief can be evaluated against the desired outcome on the project.

See everything in one place

A creative brief isn't an isolated document. It's part of a broader set of assets that will ultimately culminate in a creative output. Milanote allows you to see your creative brief alongside your other important documents and creative assets.

What to include in a creative brief

The briefing document will generally outline the goals, target audience, key messages, deliverables, scope, timing and budget for the project. Depending on the nature of the project, other information such as research reports, statistics and data, creative references, competitors insights can all be included.

The key is to put yourself in the shoes of the creative person responding to the brief, and ask yourself - "what do I want this person to know when they're responding to this brief".

How to write a creative brief

The starting point for writing a great creative brief is to gather all the existing information you already have. At this stage, you'll likely identify where you have information gaps and require further research or clarification with the people involved in the project.

You can then organize all of the information into a logical hierarchy. It's important you don't include everything gathered for the sake of it. You need to play the role of editor - honing in on the critical information that needs to be communicated, and then moving the less important information further down the hierarchy.

If you're using Milanote to create your brief, then the ability to add sub boards is very useful here.

Add videos, checklists, files and more

It's rare a creative brief will only include static content given the interactive nature of work being produced these days - this shift should be reflected in your brief, the best briefs are so much more than just text. With Milanote you can easily add videos, checklists, PDFs, design files, and more when you create your brief.

  • Drag and drop files from any folder on your computer.
  • Add audio and video files.
  • Create checklists and assign tasks.

Start with a template or create your own creative brief layout

Once you've defined what to include in your brief, the next step is creating the ideal hierarchy of information. Milanote boards don't have any restrictions—you can arrange things any way you like. But if you want to save time, you can use one of Milanote's templates to help you create your brief.

  • Choose from dozens of different built-in templates.
  • Create custom templates to save your favourite layouts.

Share your brief for feedback and client approval

Seldom does a creative brief get written in isolation. Whether you're creating a brief with other people or you need to get a client's approval, Milanote's built in commenting, sharing and notifications makes collaboration easy.

  • You're in total control of who can edit, comment or give feedback on your boards (all boards are private by default).
  • Share a secret link to any board (no signup required to view).
  • Download a high quality printable PDF of any board.

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