Before you start marketing a new product, it's crucial to figure out who is going to making the buying decision.
Building customer personas helps your marketing team understand the people they're communicating with, and ensures that everyone understands the buyer's goals, frustrations and motivations.
It's important to build out your persona template with real-world data and research. You want to be confident that these people actually exist and are not just hypothetical.
This template is part of the Marketers collection.