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Design Brief

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The right design brief should both challenge and inspire a designer to produce incredible work. It's the guiding light for the project.

Completed Design Brief template in Milanote app

The perfect template for an effective design brief

Working with your client to prepare a detailed design brief could be the difference between an award-winning finished product and the project-that-shall-not-be-named. It's all too easy to assume that you know what the client is thinking, and failing to ask the right questions at the beginning can lead to a disappointing finished result. To avoid that, spend time filling out a design brief alongside your client.

A great brief contains several key elements:

  • An overview and scope of the project
  • The objectives and goals for the design
  • Information on the target audience
  • Budget, timeline and key milestones
  • Some examples of existing design work that you like
  • Guidance on what to avoid

The design brief should inspire and challenge a designer to produce great work. It's the guiding document that will shape the outcome of the project, so it pays to spend some time getting it right. This template is pre-populated with a design brief example project to give you an idea of what to include.

Sharing and collaboration is simple in Milanote. Once you've completed your own design brief template, you can share a link to the board directly with your client.

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