How to Map Out Your Competitive Landscape in Milanote

Competitive Landscape Map Example

Follow this step-by-step guide to learn the modern process of conducting a competitor landscape analysis in Milanote, a free tool used by top creatives.

Competitive Landscape Map Example

Analyze your competitors in 4 easy steps

One of the most important goals when designing a new brand is to create something that's unique. Something that stands out against your competitors. But to do that, you first need to know what your market looks like.

The Competitive Landscape framework is perfect for identifying your opportunity in the market. It's an essential technique in a brand designer's toolkit. It helps you identify your closest competitors and carve out a space in the market to plant your flag.

In this guide, you'll learn the modern approach to conducting a competitive landscape analysis using Milanote. You can map out the process by yourself or invite your team to collaborate and give feedback. Plus, there's a free template to help you get started in minutes.

1. Figure out what to compare

There are a few ways to look at your market and setup your landscape map. You might be redesigning your brand and wanting to see what your competitor's logos look like. In this case, use words that describe the personality of a brand. For example compare playful vs formal and affordable vs high-end.

There are no strict rules, you can compare any attribute you like. You might want to map out your competitors based on market share, features or audience.

competitive landscape guide step01
How to do this in Milanote
  1. Create a new board for your Competitive Landscape.

    Create a new board

    Drag a board out from the toolbar. Give it a name, then double click to open it.

  2. Choose the Competitor Landscape Template

    Choose a template

    Each new board gives you the option to start with a beautiful template.

2. Plot your competitors

Next, brainstorm all your direct and indirect competitors. Once you have a thorough list, plot them on the Landscape. Add their names or logos to the position your think best represents them.

If you're designing a new brand, mapping out your competitor's logos is the perfect way to see how to differentiate your brand. Observe the colours, fonts and styles your competitors use.

competitive landscape guide step02
How to do this in Milanote
  1. Add a note for each competitor.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

  2. Upload or paste your competitor's logos.

    Upload a file or document

    Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

Pro tip:

A good technique for identifying your competitors is to ask new customers "which brand did you switch from?" An online survey is a quick and easy way to collect this data.

3. Identify your place in the market

There are two ways to think your position in the market. Where is your brand currently positioned? And where do you want to be positioned in the future? Plot both of these positions and start documenting the benefits of the new positioning.

You'll also start to see who your closest competitors are and get a better understanding of how you're competing.

competitive landscape guide step04
How to do this in Milanote
  1. Upload your logo

    Upload a file or document

    Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

  2. Add a note for your brand name.

    Drag a note card onto your board

    Start typing then use the formatting tools in the left hand toolbar.

Pro tip:

Take time to find your space. The primary goal is to identify a unique spot in the market that you can own. As brand researcher David Schawbel says "When you brand yourself properly, your competition becomes irrelevant"

4. Get feedback from your team

Now you have the foundation for an insightful competitive landscape, it's time to get input from others. Invite team members or clients to give feedback and build on your thinking. This ensures everyone can add to the analysis over time as new information and insights are uncovered.

Competitive landscape guide step05
How to do this in Milanote
  1. Invite a team member or client to provide feedback.

    Invite editors to your board

    Open the "Share" menu from the title bar of your board. Add email addresses of the people you'd like to collaborate with—they'll receive an invitation via email.

  2. Start a comment thread.

    Start a comment thread

    Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

  3. Mention teammates to get their attention.

    Mention teammates to get their attention

    Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

And you're done!

You now have a clear picture of your main competitors and a space in the market to create a unique brand. If you're just starting a competitive analysis, use the free below to get setup in minutes.

Start Your Competitive Landscape

Get started for free with Milanote's easy to use Competitive Landscape template.